JOB DESCRIPTION
Job Title: Digital Marketing Specialist
Company Name: Alida Projects
Location: New Dhanmandi 60, DCM Road, Behind City Union Bank
Salary Range: ?15,000 - ?20,000 per month
Job Type: Full-Time
About Us: Alida Projects is a dynamic and innovative company specializing in [mention specific industry or services, e.g., real estate, construction, tech solutions]. We are committed to delivering exceptional results and providing unparalleled service to our clients. We are looking for a skilled Digital Marketing Specialist to join our growing team and help us enhance our online presence and drive our marketing efforts.
Job Description: As a Digital Marketing Specialist at Alida Projects, you will play a crucial role in developing and executing digital marketing strategies to increase brand awareness, drive traffic, and generate leads. You will work closely with our marketing team to create and implement effective online campaigns across various digital channels.
Key Responsibilities:
- Strategy Development: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and paid advertising.
- Content Creation: Develop engaging content for websites, blogs, social media platforms, and email newsletters to attract and retain customers.
- SEO Optimization: Optimize website content and structure to improve search engine rankings and drive organic traffic.
- Social Media Management: Manage and grow the company’s social media presence on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Analytics & Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, and make data-driven decisions to optimize strategies.
- Campaign Management: Oversee PPC campaigns and budget management to ensure maximum ROI.
- Market Research: Conduct market research and competitor analysis to identify trends and opportunities.
Requirements:
- Experience: Proven experience as a Digital Marketing Specialist or similar role with a strong understanding of digital marketing principles and practices.
- Skills: Proficiency in digital marketing tools and platforms (Google Ads, Google Analytics, social media management tools, etc.).
- Knowledge: Strong knowledge of SEO, SEM, content marketing, and social media strategies.
- Creativity: Ability to create compelling content and innovative marketing strategies.
- Analytical Skills: Excellent analytical skills and experience with data analysis and reporting.
- Communication: Strong written and verbal communication skills.
- Education: Bachelor’s degree in Marketing, Business, or a related field is preferred.
Why Join Us:
- Growth Opportunities: Be part of a growing company with opportunities for professional development.
- Dynamic Environment: Work in a fast-paced and innovative environment with a supportive team.
- Competitive Salary: Enjoy a competitive salary and benefits package.
How to Apply:
Interested candidates are invited to send their resume and a cover letter detailing their relevant experience to aayushis.alidaproject.com. Please include "Digital Marketing Specialist Application – Aayushi Sharma in the subject line.
