Job Pr Manager in Bangalore Karnataka At Rohini IT Consulting LLP- Telephonic Interview

Job Description for the position: Manager- Scientific Writing
Job Description
The Content Strategist will be a crucial partner for the pharmaceutical Product teams, seeking to create best-in-class Customer experiences and touchpoints by leading the Communications and Content Strategy initiatives. The role is responsible for developing content strategy based on established brand and engagement strategy, ensures the messaging imperatives are carried through in the creation of content modules and tactics, and shapes a differentiated customer experience across multiple Product teams.
Key Responsibilities
• Owns the Content strategy and development of commercial communication – assists the Engagement Lead and Planning Team with overseeing creative agency partners production/execution of visual and written assets.
• Owns the content innovative workstream by providing solutions to achieve great customer experience
• Working knowledge on creating modular content, work with technology and MLR teams to adapt to new approach of content creation.
• Cross-collaborates with the creative agencies on the ideation and creation of original content, develop content themes/topics. Ensures consistent experience, and implement appropriate localization/translation strategies
• Works closely with Engagement Strategy and Planning as well as Product Teams to align on content plans and refine/adjust as needed to optimize efforts and deliver on segment goals
• Partners with Business Intelligence & Analytics to help assess content performance to recommend course corrections and enhancements, as well as implement and track KPIs
• Contributes to Content best practices that align to brand guidelines
• Contributes throughout Integrated Marketing Planning meetings working closely with key business stakeholders