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Urgent: Assistant Brand Manager / Senior Executive (Brand) (Food) @ Mumbai
Our client is a professionally managed global conglomerate of the 70-year-old family business. They employ in excess of 2000 people across several regions of operations,
They have presence in India, SAARC & Middle East countries
They have boutique Hotel, Banquets & Catering services, ice-cream store chain & extremely delicious lower-calorie ice cream & the leading ice cream brand of the Middle East & a chain of modern Indian family dining restaurants & other sub-brands.
For lower-calorie Ice cream variant, they are looking for Assistant Brand Manager / Senior Executive (Brand) @ Mumbai
This is mainly targeted towards Health Cautious Desserts lovers, expecting low-calorie, lower fat, with plant-based sweeteners & without artificial color
Qualification & Experience
• BMM / BMS ( Marketing ) , MBA preferred
• About 4 + years’ experience in Brand Management in Food industries
Key Responsibilities:
• Strategizing & executing the ATL, BTL & Digital campaigns end to end to support sales & revenue targets
• Monitor social media , digital marketing & media spends
• Lead forecasting, budgeting, tracking of market demand
• Deliver media campaigns, digital activation & social media community management
• Launches of new product & variants for supporting growth of the general trade, modern trade & retail business
channels.
• Manage agency & brand team meetings & communications
• Create customer-specific strategies for retail channels
• Identifying future business development opportunities
• Conduct market research & competitors’ analysis to guide business decision making
• Driving new programs for targeting new & repeat set of customers – Loyalty programme, Party catering from stores
• Digital Marketing - Performance Marketing, SEO,SEM, Lead generation, Google ad words, Display Marketing, Content
Marketing, Online Reputation Management, CRM, Email Marketing
• Social Media Marketing – Face book, Instagram, YouTube, Twitter, Influencer Marketing
• Aggregator , e-commerce & Modern Trade
You are requested to E Mail updated Resume in DOC/ RTF format ASAP along with the following details
• Current Location
• Pl. Confirm you are ready to work in Mumbai
• Gender : Male / Female
• Total Marketing Experience in Food / FMCG (In years)
• Relevant experience in Brand Management (In years)
• Relevant experience in Strategizing & executing the ATL, BTL & Digital campaigns(In years)
• Can you conduct market research & competitors’ mapping & analysis?
• Can you monitor social media, digital marketing & media spends?
• Can you lead forecasting, budgeting, tracking of market demand?
• Do you have sound consumer centric understanding & experience in both offline & online marketing?
• Can you Lead strategies Brand Building, Digital, Advertising & Communication , Media, PR, SEO/SEM, etc)
• Can you Develop brand strategies for marketing communications through various media such as digital, social, PR, print, electronic media, in-Store campaigns?
